Senior Marketing Manager

About Rapidops

Rapidops is one of the fastest-growing digital, data and AI companies in the USA. We are transforming the way companies grow, scale, and compete in the digital era with our modern software products and services. We are a new-generation digital company challenging the status quo and value equations with our embedded management consulting and technology delivery. We enable some of the most demanding global brands to build and run more innovative, efficient, and resilient businesses. We partner with our clients to automate operations, invent new business models, tap new market opportunities, enrich customer experiences and monetize their growing data at an unprecedented speed, scale, and economics. Headquartered in the U.S., Rapidops is one of the fastest growing companies (Inc. 5000, 2019,20,21), with 300+ employees shaping the digital future of real industries. We are growing fast, and there is a lot more to build and transform.

About the Role

Rapidops is looking for a Senior Marketing Manager to lead our brand awareness, strategic marketing, and demand generation initiatives. 

This is an opportunity for an experienced B2B marketing leader with our Charlotte, NC team. You will lead the US marketing strategy and its execution to position Rapidops as a leading digital transformation partner. You will be responsible for end-to-end planning, execution, and optimization of multi-channel marketing campaigns to drive brand awareness, attract prospects and generate high-quality leads. If solving problems, building ideas, and taking responsibilities in a dynamic and fast-paced environment excites you, this is the best role for you. You will work closely with a diverse team of sales, marketing, and c-suite leaders to drive visibility, engagement, and lead generation across targeted prospects and stakeholders. With the stage and potential of the company, this role offers a tremendous opportunity for rapid skill, career, and financial growth.

As the Senior Marketing Manager, you need to be passionate about understanding customers and growing a fast-paced business in the B2B space. We are looking for an analytical and strategic thinker with a knack to leading a dynamic team, think creatively, and bring a deep understanding of modern marketing technologies, techniques, and methodologies. 

Key Responsibilities:

• Bring a deep understanding of B2B, managed services, and/or technology marketing
• Serve as a strategic and innovative marketing leader for the region
• Lead the team of designers, content writers, marketing managers, and analysts to develop and execute the effective marketing strategies
• Help craft the brand positioning, narratives, identity, and messaging to be used across various target segments
• Research trends, generate ideas, run experiments and measure their impacts
• Plan, execute, and optimize lead generation campaigns
• Leverage modern SEO, marketing, and automation tools to improve the productivity and effectiveness of all campaigns
• Optimize the website to be a sustainable lead generation source by refining messaging, developing marketing content, and organizing solutions for optimal user experience
• Integrate marketing efforts with sales strategy to design and execute account-based marketing campaigns, sales enablement tools, and thought-leadership content
• Define metrics and KPIs to measure the performance of marketing initiatives and use the insights to optimize future strategies and campaigns
• Work closely with the executive team to drive business growth in the region
• Represent Rapidops at local and national marketing events and conferences

Required Qualifications:

• 5+ years of experience in B2B marketing with the ability to build and execute marketing strategies, messaging, and campaigns
• 2+ years of experience with inbound marketing strategies
• Proven lead generation experience, including strategy, content development; measurement, and execution
• Proven written and verbal communication skills – ability to tell compelling stories about our brand and offerings
• Experience developing and nurturing marketing talent, processes, and culture; ability to work with distributed teams
• Sales enablement experience; development of sales enablement materials; working with sales
• Strategic and creative thinker with an excellent eye for detail (for design and copy) and skills to get things done
• Understanding of the IT services market, key competitors, and influencers is preferred
• Bachelor’s degree, preferably with a focus in Marketing or a related business or technology field or equivalent experience

Top Reasons to Join Rapidops:

• Solid base salary and highly rewarding incentive plans
• Opportunity to work in a global organization
• Unique opportunity to be build a next-gen sales team in the fast-growing environment
• Work with focused, experienced and smarted team who is committed to the success
• Tremendous opportunities for growth with a real career path and day-to-day collaboration with the executive team
• Travel opportunities
• Flexible working hours
• Robust benefits package including options for:
  • Health Care Insurance
  • Dental Insurance
  • Vision Insurance
  • Short/Long Term Disability
  • 401(k) with company match

Note: Rapidops is an equal opportunity employer.